Henrik Ibsen s A Doll s House - 1247 Words

Henrik Ibsen’s â€Å"A Doll’s House,† at first take, is often seen as what he suggest by naming it as such. But, by reading carefully or watching, as it is a play, there are certain things to pick up that really help the play come together as so much more. Through his use of symbols, motifs, and reoccurring â€Å"women-based† themes, Henrik Ibsen effectively presents his characters, and the play as a whole, as a wonderful work of art and a great â€Å"problem play.† It is in the first line, that the season in which the play is set is announced. This is important because Christmas and New Years are notoriously thought of in connection with a new start or new beginnings. Along with the Christmas tree and the new beginnings it symbolizes, there are three large, reoccurring themes – sacrificial role of women, unreliability of appearance, and parental obligations. As the play progresses, there are many situations brought to light that hint to the possible roles of women during the time, and the sacrifices they might have had to go through. The first of these many situation is that of Mrs. Linde, who felt compelled by her mother’s sickness and the need to take care of her, to leave the man she loved for a man that could afford her need to care for her two siblings and their sickly mother. Another such situation is that of the Nanny in the Helmer household, it is stated that she left her children in order to become the nanny in the household when Nora was just a child. Along with this, theShow MoreRelatedHenrik Ibsen s A Doll House1563 Words   |  7 Pages In the play, A Doll House by Henrik Ibsen, the title itself symbolizes the dependent and degraded role of the wife within traditional marriages. Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreA Doll s House By Henrik Ibsen1717 Words   |  7 Pagesâ€Å"A Doll, a Partner, and a Change† Social movement of women liberation toward equal rights and independence has been a big subject in human history. It happens not only in Europe but also all over the world. Though making progress, this movement has been advancing slowly and encountered backslashes from time to time. Maybe there is something deeply hidden which the society has not figured out yet, even women themselves. What do women want, freedom or good life? Most of the time, they are notRead MoreA Doll s House By Henrik Ibsen1291 Words   |  6 Pages A Doll s House by Henrik Ibsen, is a play that has been written to withstand all time. In this play Ibsen highlights the importance of women’s rights. During the time period of the play these rights were neglected. Ibsen depicts the role of the woman was to stay at home, raise the children and attend to her husband during the 19th century. Nora is the woman in A Doll House who plays is portrayed as a victim. Michael Meyers said of Henrik Ibsen s plays: The common denominator in many of IbsenRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreA Doll s House By Henrik Ibsen1298 Words   |  6 Pagesâ€Å"There is beauty in truth, even if it s painful. Those who lie, twist life so that it looks tasty to the lazy, brilliant to the ignorant, and powerful to the weak. But lies only strengthen our defects. They don t teach anything, help anything, fix anything or cure anything. Nor do they develop one s character, one s mind, one s heart or one s soul.† (Josà © N. Harris). Nora Helmer’s choice to lie and deceive is inappropriate and wrong for women to do to her husband during this time period; itRead MoreA Doll s House By Henrik Ibsen1037 Words   |  5 PagesHenrik Ibsen s A Doll s House is a work of literature genius. This three-act play involves many literary technics that are undermined by the average reader such as the fact that the plot shows the main characters Torvald and his wife Nora live the perfect life. An ironic paradox based around the fact that Nora and Torvald’s relationship is the complete opposite of perfect. Also, bringing upon a conflict as well, appearance versus reality. These little hidden meanings within stories are what areRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreA Doll s House By Henrik Ibsen1421 Words   |  6 PagesIn A Doll’s House, Henrik Ibsen examines conventional roles of men and women in the nineteenth century. In the play, Nora exemplifies the conventional feminine standard during that period. She seems to be powerless and confines herself through high standard expectations, demonstrating what the role of a women would be as a wife and mother. The protagonist of A Doll’s House is a woman named Nora Helmer. Ibsen shows how Nora’s design of perfect life gradually transforms when her sec ret unravels. InRead MoreA Doll s House By Henrik Ibsen876 Words   |  4 PagesA Doll’s House by Henrik Ibsen A Doll’s House takes place in the home of Torvald and Nora Helmer. Through conversation with Nora’s good friend Kristine Linde it is revealed that Mr. Helmer was ill around the same time Nora’s father died. Luckily Nora’s father left her enough money that Torvald and Nora could go on a life saving trip to Italy. But the truth comes out when we find out Nora’s father did not leave her a penny. We find out that Nora got a hold of the money through a loan but she signedRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Vict orian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†

E learning system Free Essays

E-learning is another form of distance learning where education and training courses are delivered using computer technology. Typically, this means that courses are delivered either via the Internet, or on computer networks (linked computers). With the increased availability of PC’s and Internet access, E-Learning is a web application uses JSP. We will write a custom essay sample on E learning system or any similar topic only for you Order Now The database is Oracle log. This online application enables the ND users to register online, select the subject, read the tutorial and appear for the exam online. A person Is given three attempts to pass a paper. In subjects containing more than one exam, the candidate should take tests in a particular sequence and also he can attempt the next test only if he has completed the previous papers. The correct answers for the questions are displayed after the exam. The date of the registration, date of exam, number of attempts, test results etc. Re stored in the database. 1. 2 Purpose: – Education through the Internet, network and a computer Is E-learning. This helps In network enabled transfer of skills and knowledge. Learning refers to use of electronic applications and processes to learn. This is a web based application which can be hosted in the website of any training institute. The students will be able to register online, read the course material and write online exam. Certificates also will be issued online. The objectives of this project are . To provide distance learning To make It convenient for people who have other commitments Cost reduction Reduced paper work Computer evaluated tests 1. 3 Understanding Of Existing System : Shows educators and trainers how to adapt teaching methods and materials to make use of the Internet. Including a framework showing how to apply Internet technology progressively as skills and confidence grow, the project demonstrates the route from adapting materials to developing a virtual course. Nowadays, when people are not having time to visit an institute. Therefore, the software is designed to provide the education through Internet. The project â€Å"E – LEARNING† helps the common world in any field they are to get the knowledge what they want even sitting at their places. This helps them to spare time In their busy schedule and save their time during transportation. 1. 4 Tools/Environment used. How to cite E learning system, Essays

Marketing Management TESCO

Questions: 1. Apply a marketing audit framework to complete an internal and external environmental review using selected criteria for evaluation. From this analysis, which could be tabulated, a well-conceived SWOT is required to assess and summarise the current position.2. Analyse Market Attractiveness, Market Segmentation and market targeting, Impactful brand value propositions to secure a competitive position, specific, relevant marketing mix plan for next 3 years to build customer loyalty and Marketing Resource requirement.3. Analyse revenue growth forecasts together with the source of revenue streams link back to the market segments. The impact upon cash flow must be considered as well as profit contribution over the next three years. If appropriate, break even should be featured as a basis for illustrating cash flow and profit contributions. Answers: 1. Apply a marketing audit framework to complete an internal and external environmental review using selected criteria for evaluation. From this analysis, which could be tabulated, a well-conceived SWOT is required to assess and summarise the current position. Tesco considers its marketing audit a fundamental part of carrying out its marketing planning process. The company does not conduct it only at the beginning of its marketing process, but also at various other points during the implementation of the entire plan (Brand Finance, 2014). Tesco takes care that its marketing audit considers both internal and external market environments and their on its marketing plan. This marketing audit has been prepared and completed in a way that it provides a great opportunity to Tesco to thoroughly review and appraise its entire marketing activity or plan, enabling the company to efficiently assess its past and present performance, as well as provide it the basis for evaluating and gauging all possible future courses of action say for over a period of next three years. Since the business environment is constantly changing and developing, this marketing audit is an effective reference tool for Tesco, with endless updates highlighting changes ups and d owns in the external business environment and its own internal business experiences and environment as a whole (Brand Finance, 2014). No doubt, there are endless internal and external factors that are to be considered for the success and growth of a business. The audit framework consisted of both SWOT and PESTLE analysis. PESTLE FRAMEWORK PESTLE analysis has been used to gauge the external macro environment of Tesco (Blythman, 2012). It involved scanning of the following external factors: Political Factors: Tesco operated in a globalized environment and has stores across the world. The organizations performance has always got highly influence by the various political, as well as legislative conditions of all the countries that it operates in (Drejer, 2000). For employment rules and regulations, the government has always encouraged retailers so as to provide a plethora of job opportunities from highly flexible, low paid and locally based to greatly skilled, high paid and ventrally located ones. Also, to meet the demands of the diverse target groups, the audit has carefully considered the political factors. Tesco completely understands that retailing being an the impact of retailing on jobs and people factors is great integrally local and labor intensive sector, has a deep impact on jobs and people factors (Finch, 2004). And so, the company recruits a large number of people from different categories of population on the basis of age, sex, etc. This is why the analysis of political factors has been done as part of this audit. Economic Factors: These factors have been considered because these are of great concern to Tesco perhaps since they influence demand, prices, costs and profits. The audit carefully analyzed these factors because their effects on marketing mix and performance of the company can be profound. The economic factors are very important to be analyzed, especially for a company like Tesco as it is highly dependent on the UK market and hence would be badly affected by any slowdown in the UK market (Bunn Ellis, 2014). Social/Cultural Factors: These factors have been carefully analyzed as part of the PESTLE analysis framework. The shopping trends of British customers have witnessed a great change due to a variety of social changes (Flavin, 2010). The socio-cultural factors have been considered to gauge the all these trends and hence enable Tesco to build a marketing plan in accordance with the socio-cultural changes. The analysis of these factors would enable Tesco focus on added value products and services. Technological Factors: Since technology is one of the major macro-environment factors that have greatly influence the development of numerous products and services of Tesco, the audit focused onto these factors so that it is easy for the company to assess its past and present performance, as well as provide for evaluating and gauging all possible future courses of action say for over a period of next three years (Graiser, 2004). Legislative Factors: The government legislations and rules have always had a direct impact on Tescos performance. The legislative factors have been considered in the marketing audit so Tesco could implement effective policies in future and develop a highly productive marketing plan. Environmental Factors: All the environmental factors were efficiently analyzed so that Tesco acts in a way which benefits the society overall. The analysis of environmental factors as part of the market audit will enable Tesco to develop a marketing plan that is in sync with the sustainable development and hence minimize the environmental damage (Bunn Ellis, 2014). Hence, the analysis would help the organization in developing and advertising the products and services in a way that they do not harm the environment and no extra tax has to be paid (Johnson, 2003). The various external and internal environmental factors that have been reviewed as part of this audit are the following: 1. The External Marketing Environment: Since Tesco is a market oriented organization. The following things were analyzed as part of the audit: A. Analyzing the nature of Tescos customers1. The nature of customer segmentation, targeting and positioning in its market2. Customers perception of Tesco3. Needs of the customers and how to satisfy them4. Consumer behaviour and their buyer decision process5. What customers value and how could Tesco provide that valueB. Analyzing the nature of competition in target markets of Tesco1. Number or concentration of competitive brands2. The competitors marketing plans and strategies3. Strengths and weaknesses linked with the competition4. Competitors level of profitabilityC. Analyzing the cultural level of environments1. Beliefs and religions2. The standards of people and average levels of literacy3. Changing shopping trends of target consumers4. Lifestyles of target customers5. The nature of consumerism in target marketsD. Analyzing the demography of target customers1. Average age of target customers2. Levels of population3. Gender makeup of the target groupE. Analyzing how technology pla ys a role among customers1. The way in which the goods are manufactured2. Information systems available3. Levels of adoption of mobile and ITs among the target consumers4. Uses of marketing and technology in effective market communicationsF. Analyzing the economic conditions of Tescos target markets1. Taxation policy in target market2. Levels of average disposable income3. Economic indicators such as interest rates, inflation levels, level of unemployment, etc.G. Analyzing if the legal andpolitical landscape changing in any way1. Levels of regulation such as tariffs.2. Laws and regulations3. Labor laws, etc 2. The Internal Marketing Environment. The factors that were considered to analyze the internal market environment are:A. Analyzing the resources that Tesco has at hand, i.e. the five Ms1. Men i.e. the labor and its productivity2. Money i.e. the finances3. Machinery i.e. all the equipment4. Minutes i.e. the time and time management5. Materials i.e. all the factors of productionB. Analyzing how the market team is organized at TescoC. Analyzing the effectiveness and efficiency of Tescos marketing teamD. Analyzing how the internal functions are carried outE. Analyzing the effectiveness of the companys Customer Relationship Management (CRM)F. Analyzing the state of the companys marketing planning processG. Analyzing the effectiveness of Tescos customer facing processesH. Analyzing the nature of the customer care service being provided by the companyI. Analyzing how profitable the companys product portfolio isJ. Analyzing the companys pricing strategyK. Analyzing the state of Tescos physical evidenceL. Analyzing the strength o f Tescos communication processes and effectiveness As per above marketing audit, SWOT analysis can be carried out for Tesco. By definition, SWOT analysis is a structured planning carried before initiating any marketing activity (Clarke, 2012). It involves examining strengths, weaknesses, opportunities and threats involved in the project or activity to be undertaken by the company. Identification of SWOT is highly crucial since it helps the marketers at later stages to plan the objective. Objectives can be attainable depending on the SWOT analysis. If marketers feel that objectives are not attainable as per SWOT then a different objective can be set (Clarke, 2012). S (Strengths): Tesco is one of the powerful brands across globe. The presence of the company has rapidly been expanding by opening of various stores. Statically, Tesco has around 6784 stores across different countries. The company offers complete customer satisfaction, value for money and is sensitive towards issues of customers. The business models adopted by the company are highly innovative. These include starting up of ventures such as Tesco Metro and Tesco Express. These small stores provide easy option to customers to do shopping of diverse products. The company made it a point to open different stores in every locality so that customers dont have to move far away to get the products of daily use (Lindgreen, 2003). Apart from this, Tesco has also tried hand in global operations such as online shopping, joint ventures with other companies etc. One of the plus points for Tesco is that company can easily buy bulk and can offer products at affordable rates. Hence, the company is hi ghly strengthened. W (Weaknesses): Tesco has been operating in various industries such as food, clothing, furniture, petrol etc. Its diversified approach has been its weaknesses. The company offers its customers the convenience to pay through credit cards. Tesco has been impacted badly by bad credit card histories and unnecessary insurance claims. Secondly, the company lacks experience in some industries due to which it has not been able to be successful in all the industries, it operates in. For example, Tesco also deals in manufacturing tablets and Smartphone, it is a weak point for the company since the company doesnt possess much experience in this field. Thirdly, the company has to invest in web technologies in order to minimise price reduction strategies (Collins, 2010). O (Opportunities): Besides strengths and weaknesses, Tesco enjoys number of opportunities as well. The company can expand in fields such as digital entertainment and its investment in manufacturing its own Smartphone and tablets can be one of the plus points for this. Secondly, the concept of online shopping started by Tesco can offer greater convenience to people who are leading a fast life and dont have time visit retail stores. As a result, Tesco is making efforts to expand their operations in this sector. Alternatively, in case of recession or financially unstable times, the company provides cost effective products to customers at maximum value. Thirdly, the company can also consider expanding in Australian market where competition in grocery retail market is comparatively low. T (Threats): Any company with numerous strengthens, weaknesses, and opportunities is likely to face many threats as well. Being a global and leading player in retail market, the company is targeted by local and other global players such as Sainsburys, Morrisons etc. Secondly, the takeover of Asda by Wal-Mart is a threat for Tesco. Alsom Wal-Mart has latest skills, experience and personnel as compare to Tesco to deal with challenges of dynamic business environment. Hence, consumers in UK are more inclined towards Wal-Mart than Tesco. This SWOT analysis can provide an opportunity to marketers at Tesco to set marketing objectives as per the analysis. Besides this, it helps marketers to examine any risks involved in marketing campaigns (Felgate, 2011). Once risks are examined, marketers can adopt relevant measures to mitigate those risks and run marketing campaigns effectively. Strengths and opportunities must be considered in order to set clear objectives while threats and weaknesses must be considered in order to make sure that marketing campaign includes the steps to address them. In spite of this, Tesco is all set a benchmark in the retail industry and focus on innovative business models. 3. Analyse Market Attractiveness, Market Segmentation and market targeting, Impactful brand value propositions to secure a competitive position, specific, relevant marketing mix plan for next 3 years to build customer loyalty and Marketing Resource requirement. Market attractiveness: The ample number of opportunities provided by market makes it an alluring option to pursue the market opportunity. The field of groceries, departmental store products and merchandise retailing span over a great variety of products/services which makes TESCO the highest shareholders of the market with the market amounting to one third in the United Kingdom. The market opportunity of opening a new store can serve as a great chance of expansion and help the company carve out a space for itself in the heat of the customer where TESCO might not have ventured previously. Once this market opportunity gets successful, it offers more than several benefits to TESCO be it from the economic angle, the business point of view or the social aspects. This is a field which is never ending and newer up gradation would keep on garlanding the industry with each coming day. In the days of a specific event; be it a sporting fest, a cultural celebration or a local festival (Hall, 201 1). The ease of business plays an important role in the attractiveness of the market because the legislative, political and economic policies determine the way out for utilizing the market opportunities by which the intended expansion can be realized. Market segmentation market targeting: Choosing a specific market is very crucial for maximizing profit from any market opportunity coming in the way for TESCO. As TESCO operates in varied amount of products and services like its groceries being found in smaller clusters called Superstores then in TESCO metro and increasing higher in the form of TESCO extras which are a larger store for sales. The specific markets are needed to be targeted where the purchasing power of the customer suits the type of TESCO stores so that the financial capabilities and profits may catch up with the intended expansion and the company can run its business successfully. A poorly targeted market can backfire and not only the market opportunity will be wasted but it can also incur losses instead of profits. This also means that the type of products which can introduce must be of the specific type which caters to the need of the customers (Koen, 2011). As many developing nations have a large consumer base bu t still smaller stores are preferred most of the times. So market segmentation has to be done on those specific lines only. Impactful brand value proposition to secure a competitive position: When a market opportunity is to be utilized, there are already many competitors which are present in the market and have created a customer base which is loyal to them since long. Carving out a space for TESCO is an uncompromising task which requires lot to be done. The only way to achieve that is strengthening the brand value by which the name TESCO itself can propel the customer base to get inclined towards the products (Kotler, 2013). The reputation of the company is determined by its brand value itself. When a strong brand value is accomplished, the position in the market grows by which TESCO can attain a promising stature. This will not only help to get a respectable market share but also helps lead the competition. Specific, relevant marketing mix plan for next 3 years to build consumer loyalty: The conventional concept of Shimizu's four Cs stating commodity, cost, communication, channel still holds good for building consumer loyalty. Alternatively, the concept of four Ps price, product, promotion, and place by McCarthy can be used for TESCO to utilize the market opportunity available. The company has been serving the customers since 1919 which testifies the path it has covered (Ma, 2013). In McCarthys model, the product has to be as per the customer needs which will draw more customers to the stores and put a direct impact on the sales which would promote the sales. This concept of product also has to take into account the local tastes which can act as another factor to boost up the product sales. The pricing is to be optimistic and if products need to be customized for matching the pricing constraints, even that can form a part of the marketing mix plan. The next P comes as promotion which re fers to advertising and maintaining public relations in order to reach out to wider consumer base by promoting the products and stores (Ma, 2010). The last element of four Ps is place which indicates the wider geographical distribution of it and this is the major aim to be achieved by opening a new store because it will enhance the distribution, franchising also can be employed for this purpose. The four Cs model takes communication instead of promotion emphasizing that it is a form of dialogue and establishes a channel instead of just promoting the product or services. Marketing resource requirement: Advertising forms the backbone for marketing TESCO products and services. As the operations have been taken to more than 10 countries situated in the continents of Asia and the Europe (Piercy, 2010). TESCO is the topmost business house in The Republic of Ireland, Hungary in central Europe and countries like Malaysia and Thailand in Asia. The concept of marketing has acquired newer shapes and to cater to the needs of these many nations, marketing through media requires to be concocted with marketing through social media. The satellite offices in these nations can serve as a beacon for expansion in these countries because they offer various types of consumers (Piercy, 2010). The marketing today requires intelligent investment as it is growing as an industry in itself which is becoming country specific in selling groceries and merchandise. Expanding by opening a new store would ask for marketing staff to work upon the induction of the brand in the list of already existing businesses in the area and research a way out by which it can be safely inferred that why TESCO store would stand out from the rest of the lot. The pouring in of reliable products and services at first will be further give a positive sign because at the outset, the customers may take the products and stores as a pilot project. The conventional marketing strategies and tie ups will be required (Retail Economics, 2014). 4. Analyse revenue growth forecasts together with the source of revenue streams link back to the market segments. The impact upon cash flow must be considered as well as profit contribution over the next three years. If appropriate, break even should be featured as a basis for illustrating cash flow and profit contributions. Revenue growth forecasting forms a part of the revenue management of TESCO in the light of market opportunities. The larger process involves gathering of information about the stores, sales and costumer statistics (Ruddick, 2014). The segmentation of market discussed in above mentioned topic comes next which subdivides the customers and classify them on the basis of purchasing power to some specific products or services of TESCO. The revenue growth forecasting can be done on the basis of certain parameters like demand, the availability of stocks, the share in the industry and the gross market. As it is a crucial part of business, it takes time to develop and be carried out. There are certain models which are to be used for this purpose like the graphical curves, cancellation curves etc. Coming to the quantitative analysis of revenue forecasting, as reported by Ken Perkins in January 2015, TESCO share increased by 10% and its U.K. like-for-like sales (excluding fuel) declined 2.9% in the third quarter but it has actually shown an improvement because in last quarter, it had declined by 5.4%. Now this decrease in decline had been seen because of multi-channel development by TESCO (Schiraldi, 2014). This growth can be reiterated by TESCO in the market opportunity like when opening a new store as well. The market segmentation comes into play for making this forecast which decide the priorities and preferences of the customer and also propel the company to formulate strategy for maximizing the profit. Now lets the case that the market opportunity is a newly opened store which falls in the category of TESCO EXTRAS. This store houses all types of products which are sold by TESCO. The segmentation can be done by cluster analysis, latent class analysis or neural networks. When the market is segmented on demographic or geographical basis, the sales of products which are customized to needs of the consumers increases rapidly. The revenue curve goes up for those certain pro ducts of TESCO in the specified time period (Stevenson, 2014). The segmentation which is based on the benefits makes division among the customer groups (or businesses, country group) also indicates increase in revenue for the next 3 years. Now there can be several other indications which forecast a positive growth for the revenue for the company in such a market opportunity when a new TESCO Extra store is intended to be opened (Tesco plc, 2014). As it is a reputed brand and has been the leading seller in the markets in Ireland and other countries, the customer base will have a general inclination towards the brand name for the new store but it requires to be tapped in such a way that the customer base is not only created in the form of new customer but also retained forever in order to run the business on profits. The cash flow is definite to go up for the next three years which will make a profit for TESCO when the sales would be increased. Now opening a new store means the distribution will get a boost because one of the aspects of four Ps is place which means that geographical center will be increased and it will lead to enhancing of outreach (Thompson, 2012). This will also mean that the cash inflow which was previously targeted towards the local market or other companies which sell the same products or services as TESCO extra will be selling to the customers. This will also mean that the cash inflow which was previously targeted towards the local market or other companies which sell the same products or services as TESCO extra will be selling to the customers. This cash inflow is also likely to step up if the products are not regularly available or the price range which is being put up by the old stores and sellers is not well suited to the larger chunk of the customer base. When discussi ng about cash inflow or profit contribution, it is important to focus on the break-even point. It is an important link of the chain in evaluating the impact upon cash flow and profits over the next 3 years for TESCO (Wood, 2014). The importance of break-even can be realized from the fact that it emerged as a concept of economics and pertained only to the financial world but today it is being widely used for different fields. Basically, the break-even point is a sort of threshold which is said to be achieved when the cost or the expenditure becomes the same as the income before making any deductions. This will make both of them levelled and hence, break-even is shown graphically as the point where the cost and the revenue line intersect at the same point and in theoretical terms, it is measured by dividing the fixed cost by the contribution margin per unit (Wood, 2014). According to Fundamentals of Corporate Finance by Brealey, R., Myers, S., Marcus, A., Maynes, E., Mitra, D. value a dd break even analysis is a more preferred analysis because it takes into consideration all costs along with the investment required to be put in for developing a project. In the instant case of TESCO, there will be certain costs which are to be incurred by the company for utilizing the market opportunity. First and foremost is the infrastructural development and recruitment of staff. Then the training required to make the personnel acclimatize with the business so that the opportunity can be utilized to the fullest also adds up to the cost (Balchin, 1994). The former is usually a one-time cost but the latter is ongoing which has to be clubbed with the cost of running the business in the usual course of time. This all adds up in the value added break-even point method and the cash flow are to be compared against the expenditure. Now as the period given is three years, it involves 12 quarters and as per the trends the profit is likely to flow as the cash flow will increase and in suc h a period of three years, the revenue will outweigh the costs which had been incurred initially and also the running costs of the business of TESCO (Clarke, 1992). References Balchin A. (1994) Part-time workers in the multiple retail sector: small change from employment protection legislation?, Employee Relations, Vol. 16 Issue 7, pp.43-57; Blythman, J. (2012). Shopped: The shocking power of British supermarkets. London: HarperCollins. Brand Finance. (2014). Global 500 2014: The worlds most valuable brands. Available at: https://brandirectory.com/league_tables/table/global-500-2014. Accessed on 6 March, 2015. Bunn, P. and Ellis, C. (2012). Examining the behaviour of individual UK consumer prices. The Economic Journal, 122(558), F35-F55. Clarke I. (1994) The Dynamics of UK Grocery Retailing at the Local Scale, International Journal of Retail Distribution Management, Vol. 22 Issue 6, pp.11-20; Clarke, I. (2012). Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety and social deprivation. Doctoral dissertation, Department of Marketing, Faculty of Business and Economics, Monash University, Australia. Collins, R. (2010). A graphical method for exploring the business environment. Oxford University Working Paper 956. Drejer A. (2000) Organisational learning and competence development, The Learning Organization: An International Journal, Vol. 7 Issue 4, pp.206-220; Felgate, S. (2011). Analysing the impact of supermarket promotions: A case study using Tesco Clubcard data in the UK. Kent Business School. Working Paper 234. Finch P. (2004) Supply chain risk management, Supply Chain Management: An International Journal, Vol. 9 Issue 2, pp.183-196; Flavin C., Haberberg A. and Polo Y. (2002) Food retailing strategies in the European Union. A comparative analysis in the UK and Spain, Journal of Retailing Consumer Services, Vol. 9 Issue 3, pp.125-138; Graiser, T. (2004) Understanding the Dynamics of the Supermarket Sector, The Secured Lender, Vol. 60 Issue 6, November/December, pp.10-14; Hall, J. (2011). Tesco to offer video-on-demand services. Daily Telegraph, 21st April 2011. Johnson, K. (2003) Exploring Corporate Strategy, 6th ed., Prentice Hill: London; Koen, P. (2011). The three faces of business model innovation: challenges for established firms. Research-Technology Management, 54(3), 52-59. Kotler, P. (2013). Principles of marketing (6th edn). Harlow: Pearson. Lindgreen, M. (2003) The impact of food safety and animal welfare policies on supply chain management: The case of the Tesco meat supply chain, British Food Journal, Vol. 105 Issue 6, pp.328-349; Ma, Y. (2010). Delivering customer value based on service process: The example of Tesco.com. International Business Research, 3(2), 131. Piercy, N. (2010). Marketing out of the recession: Recovery is coming, but things will never be the same again. The Marketing Review, 10(1), 3-23. Retail Economics (2014). Top 10 UK retailers 2013. Available at: https://www.retaileconomics.co.uk/top-10-retailers/ [accessed 1 September 2014]. Ruddick, G. (2014). Tescos new chief executive handed 700m war chest. Daily Telegraph, 29th August 2014. Schiraldi, Y. (2012). Estimating a dynamic game of spatial competition: The case of the UK supermarket industry. LSE Working Paper. Stevenson, T. (2014). Tesco share slide has investors catching a falling knife. Daily Telegraph, 29th August 2014. Tesco plc (2012). Preliminary results 2011/12. Cheshunt: Tesco plc. Tesco plc (2014). Annual report 2014. Cheshunt: Tesco plc. Thompson, C. (2012). Modelling the future opportunities for deep discount food retailing in the UK. The International Review of Retail, Distribution and Consumer Research, 22(2), 143-170. Wood, S. (2014). The UK food retail race for space and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144. Wood, Z. (2014). Tesco to launch own brand smart phone. The Guardian.

The Process of Painting Like a Professional Essay Example For Students

The Process of Painting Like a Professional Essay If the steps are followed in order, you can achieve a professional look. For this project, you will need the paint of your choice. These instructions will only teach you how to apply one color. You will also need; a paint brush, roller pan, a roller, putty knife, screw driver, caulking gun, painter tape, dust brush, hammer, tube of caulking, and a tub of sparkling. These items are all important to achieve a professional result. Once you are ready to paint, you need to follow these steps carefully. As you go through these steps you Will be told Why you are doing them. We will write a custom essay on The Process of Painting Like a Professional specifically for you for only $16.38 $13.9/page Order now The first thing you must do is empty he room that you will be painting. You can move the items into a room that unoccupied. This includes anything hanging on the walls. NOW that your room is empty, you will need to walk around the room looking for nails. Simply take your hammer and walk up to a nail, placing the V side of the hammer head against the wall with the nail between the v. Slide the v down the nail until, the nail can be lifted. Take your hammer, and gently tap the holes that were made by the nails. This will push down the old paint, and the dry wall that was lifted when the nails were removed. At this time, you will need to remove all the cover plates on the light switches and plugs in the room. Take your screw driver and remove; the screw or screws that are holding it mounted on the wall. There can be up to four screws, hut the traditional ones usually have one screw. Avoid touching any of the wires; this will shock you. If there are children around you when you are painting; keep the cover plates on the ones you are not facing, This will help you work better, and not having to worry what the children are doing. You can always go back and paint around them, when it is safe to do so. If you are worried about being shocked, you can go to the fuse box and shut the power off to the room that you are painting. Other items you may want to remove are fans, vent covers, and thermometers. This will protect them from getting paint on them. It takes more time to scratch the paint Off these items then it is to simply remove them from the wall. Now take your tub of sparkling and open it. Take your putty knife and mix at least the first inch Of the sparkling. Losing your putty knife take a small amount and go where there is a hole in the wall. Place the putty knife flat n the wall where the hole is, and gently make a stroke over it. This Will rill the hole. Fifth hole does not fill, repeat this step. Try leaving a minimal amount as possible. If there is too much left on the wall, this will cause lumps that will not match the texture of your wall. If this does happen take a damp towel and wipe the lump that needs to be reduced. If the sparkling has dried, you can use a piece of sand paper to even out the lump. Take the sand paper, rough side down, while using some pressure and rub like you are scrubbing a stain out. Continue owing this until the lump is even With the wall. Place the tip side that is cut diagonally against the corner. Make a thin line from the ceiling down to the base board. Immediately take a damp towel, and gently rub using your finger, and go over the thin line of caulking. Now that all the holes have been filled, it is now time to caulk all the corners Of the walls, base boards, and Windows. First you Will need your caulking gun, and a tube of caulking. Now take your tube of caulking; make a diagonal cut at the tip. Now go to a corner of the room where you will like to start. .u204511b2b537807b49bc3937e70d0e78 , .u204511b2b537807b49bc3937e70d0e78 .postImageUrl , .u204511b2b537807b49bc3937e70d0e78 .centered-text-area { min-height: 80px; position: relative; } .u204511b2b537807b49bc3937e70d0e78 , .u204511b2b537807b49bc3937e70d0e78:hover , .u204511b2b537807b49bc3937e70d0e78:visited , .u204511b2b537807b49bc3937e70d0e78:active { border:0!important; } .u204511b2b537807b49bc3937e70d0e78 .clearfix:after { content: ""; display: table; clear: both; } .u204511b2b537807b49bc3937e70d0e78 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u204511b2b537807b49bc3937e70d0e78:active , .u204511b2b537807b49bc3937e70d0e78:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u204511b2b537807b49bc3937e70d0e78 .centered-text-area { width: 100%; position: relative ; } .u204511b2b537807b49bc3937e70d0e78 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u204511b2b537807b49bc3937e70d0e78 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u204511b2b537807b49bc3937e70d0e78 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u204511b2b537807b49bc3937e70d0e78:hover .ctaButton { background-color: #34495E!important; } .u204511b2b537807b49bc3937e70d0e78 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u204511b2b537807b49bc3937e70d0e78 .u204511b2b537807b49bc3937e70d0e78-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u204511b2b537807b49bc3937e70d0e78:after { content: ""; display: block; clear: both; } READ: William Bouguereau's Dante's Inferno: Painting Description EssayBe sure not to use too much force; this will simply remove your caulking. This process will cover any cracks, and also give the corner a new look. Go around the whole room doing this. Once you have completed this process, you are now ready to tape the flooring and base boards of the room. Take your painter tape and place it along the base of the floor, windows, and frames that you want to protect. The tape should be placed on the base and not the wall. Press the tape down with pressure, to prevent the paint from going underneath the tape. Any air pockets will leave paint on the bases. As you are taping: make sure that you dust your bases before applying tape. The dust will make it harder for the tape to stick to the base. Also the dust will stick to the paint brush and roller, which will be painted onto the wall. When you have completed these steps, you are now ready to paint the room. This next step will be prepping your walls for the rolling process. Take the stick that you received when you bought the paint, and open your can of paint. Take the stick and mix the paint good. If the paint has gloss in it, you Will notice that all the gloss is at the top. Glossy paint takes more time to mix then a flat paint. When you are finished mixing the paint, pour some into something that is convenient, such as a small bucket, bowl, or the can of paint itself will be fine. Starting with the ceiling take your paint, and dip your paint brush in the paint. You Will need to put the paint brush half way into the paint. This will load your brush. When you start painting the corners of the ceiling, make long strokes back and forth. This will make painting easier, when it comes to the rolling. The roller does not always get into the ceiling corners. Always give the edges two coatings of paint. The roller holds a greater deal of paint than the paint brush. Once the ceiling corners are painted, do all of the edges including around the door frames, windows, and base boards. Ay doing this, you are allowing the paint on the ceiling to dry before you take the roller to it. The walls are now prepped; now grab your roller and the roller pan. Pour enough paint into the pan, so that the paint is about half an inch from the top of the deepest part tot the pan: dip your roller in the pan. You will promptly make award and backward stokes in the paint, This loads the roller with paint. Take your roller to the place on the ceiling where you started with the paint brush. Place the roller into pan and start rolling forward and backward, Make sure if the roller is skipping as you are painting that you go and reload the roller. This will save you time and energy at the once Continue doing this until the ceiling is painted. Once the ceiling is painted, you can now paint the rest of the walls in the room, Allow the wall to fully dry, at least two hours. Finally, once the walls are reed, you will need to walk around the room looking at the walls to see if there are any places that did not receive an even coat of paint. You will be looking for places that are lighter than others. You will then apply another coat of paint using your roller. When the walls are dried after the touch ups, you may began removing the painters tape. Gently peel the tape off slowly. You are now ready to Start the cleaning process. Using lukewarm water, rinse Off the paint brush, roller, roller pan, and putty knife. Make sure that you shake the water from the mint brush and the roller well. NOW that your walls have a new look to them, you are now ready to bring all your stuff into the room again. Once you know the walls are fully dry, you may start hanging all your belongings back on them. .u6171b88539fd70be308a7f4161a4d127 , .u6171b88539fd70be308a7f4161a4d127 .postImageUrl , .u6171b88539fd70be308a7f4161a4d127 .centered-text-area { min-height: 80px; position: relative; } .u6171b88539fd70be308a7f4161a4d127 , .u6171b88539fd70be308a7f4161a4d127:hover , .u6171b88539fd70be308a7f4161a4d127:visited , .u6171b88539fd70be308a7f4161a4d127:active { border:0!important; } .u6171b88539fd70be308a7f4161a4d127 .clearfix:after { content: ""; display: table; clear: both; } .u6171b88539fd70be308a7f4161a4d127 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6171b88539fd70be308a7f4161a4d127:active , .u6171b88539fd70be308a7f4161a4d127:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6171b88539fd70be308a7f4161a4d127 .centered-text-area { width: 100%; position: relative ; } .u6171b88539fd70be308a7f4161a4d127 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6171b88539fd70be308a7f4161a4d127 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6171b88539fd70be308a7f4161a4d127 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6171b88539fd70be308a7f4161a4d127:hover .ctaButton { background-color: #34495E!important; } .u6171b88539fd70be308a7f4161a4d127 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6171b88539fd70be308a7f4161a4d127 .u6171b88539fd70be308a7f4161a4d127-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6171b88539fd70be308a7f4161a4d127:after { content: ""; display: block; clear: both; } READ: Norman Rockwell's Paintings EssaySet you furniture as desired, leaving about an inch veneer the walls and furniture. This will help prevent your furniture from rubbing the paint. If by chance there is a lump of paint that did not dry all the way, and the furniture rubs against it, the paint will rub off on to the furniture. This will also leave you a bare spot on the all, where the paint was wet, Now, that you have finished your painting that included, emptying the room, removing the cover plates, tilling in holes, caulking, taping, prepping the walls, painting using a paint brush, and roller. Lastly you looked for touch ups, and now you can take time to enjoy your hard work. When you have company come over, make sure you mention you painted your own room. Maybe they will need help painting a reach in their house, and call you knowing you can paint Although this took you quite some time to do, remember following these steps anyone can paint like a professional, too.

Soc112

Soc112 Soc112-X221- Killing Us Softly Essay Justine Slater Professor Greene November 4, 2012 Soc – 112-X221 Killing Us Softly The lecture â€Å"Killing us Softly† gave focuses on how women are portrayed in advertising and our role in society. Her delivery was filled with warm remarks and quick wit. Everything she stated generally came across as very likable to the audience. However her viewpoint is a very specific one, and I think there are other ways to look at the issue. During the speech I found key quotes that I will elaborate and give my interpretation to. Ms. Kilbourne clearly states in the being of her presentation, â€Å"The first thing the advertisers do is surround us with the image of ideal female beauty, so we all learn how important it is for a woman to be beautiful, and exactly what it takes.† Kilbourne says this sarcastically: what she’s really doing here is objecting to the use of ‘ideal female beauty’ and that it is important for a woman to be beautiful as advertisers suggest. By using women with these â€Å"ideal† figures exploiting their bodies, centering attention to specific areas to sell merchandise. Though Ms. Kilbourne made solid points; how does she know that advertisers meant to play the ‘ideal’ women card? Her motive being clear makes me wonder. I was taught that beauty is in the eye of the beholder. My time working as a model I’ve learned that women in a whole are picked apart like meat at a factory. Judged by our frame, color, and texture of our hair, which c ases a ton of despair amongst young women. True enough I suspect, that she should have given credit to some companies who used a variety, that the beauty of the women displayed are the eyes of a vast majority of beholders, and used by advertisers for that reason? After all, she describes them as possessing ‘ideal female beauty.’ What advertisers are doing, of course, is using models they feel will be attractive to most viewers; which is somewhat true but a tad bit shallow at times. In other words, the question of which came first, the ‘ideal female beauty’ in my mind (including Kilbourne’s) or the advertising depicting it, is fairly easy to answer. We all have an innate idea of what is attractive about women in the first place, and advertisers merely use it to their advantage. Researchers know fairly precisely what this ‘ideal woman’ consists of, with measures of attractiveness including hip-to-waist ratio, symmetry, skin complexion, all of the above. It turns out that these things are mostly objective rather than subjective standards of beauty, and the closer one’s partner approaches perfection, the more attractive they will generally be found. KILBOURNE: â€Å"Turning a human being into a thing is almost always the first step towards justifying violence towards that person.† Kilbourn also stated in her lecture â€Å"Turning a human being into a thing is almost always the first step towards justifying violence towards that person.† My first thought was what was she thinking when she actually made that comment. Throughout this video I was agreeing with her but at this statement changed my entire thought process. What I gathered here was that she was saying that women being objectified in general can and does lead to violence toward us. In actuality it seems to be true but as a whole statement and proving that’s why domestic cases happen, I’m not so sure. But is bringing any extra attention to those torso-shaped perfume bottles’ be wrong? Or any of the other products or art pieces which celebrate or depict the female form. I can totally agree to disagree with this. But

ABDOMINOPLASTY - TUMMY TUCK SURGERY

ABDOMINOPLASTY - TUMMY TUCK SURGERY ABDOMINOPLASTY TUMMY TUCK SURGERY Abdominoplasty or dermolipectomy (â€Å"tummy tuck†) is a procedure by which excess skin and subdermal tissue from the abdomen (so called hanging belly) are removed. Complete musculature of the abdominal wall is tightened. â€Å"Hanging belly† happens mostly to individuals who have lost a significant amount of weight or women who gave several births. Of course, hereditary elements play an important part. TUMMY TUCK CANDIDATES If you want to know if you are a candidate for dermolipectomy, you need to follow these indications: limp and loose belly, excess skin and fatty tissue on the belly, striae on the lower part of the belly and loose and separated muscles of the abdominal wall. PREOPERATIVE ASSESSMENT Patient preparation for the tummy tuck surgery usually starts during the first examination. The first step in preparation for the surgery is the patient’s consent. Very important part is to create that feeling of trust in the doctor-patient relationship. The patient will be informed of surgery process and what surgery includes. During the initial examination you’ll be asked to look in the mirror and show precisely what kind of change you would like to be done to your belly. During the examination you will give data of your medical history of illnesses or surgical treatments you had previously, medicine allergies, chronic infections, hypertension, diabetes, anemia. It is important to provide your doctor with complete information i.e. are you using some medication such as aspirin, estrogen, vitamin C, etc. Examination is performed in standing and lying position. During the examination, level of excess skin and subdermal fatty tissue has to be determined as well as degree of looseness of abdomen wall musculature and possible existence of ventral hernia. TUMMY TUCK PROCEDURE Tummy tuck incision is horizontally-oriented and is made in lower zone of the belly above pubic hairline and spreads lateral in the direction of pelvic bones. Length of the incision is determined by the level of looseness and skin excess. In general, incision is in line with the bathing suit, it is hidden so it can’t be seen on the beach. The complete complex of skin and subdermal tissue are prepared all the way to muscular fascia and up to ribs. Abdominal muscles are tightened and they are connected (plicated) shaping and forming new beautiful body contours. After that excess skin and subdermal tissue are tightened all the way up to navel which is removed. Then a new navel is created and has to look like the real one. Sometimes liposuction needs to be combined with this procedure. Drains are placed that are left for a few days. POSTOPERATIVE TREATMENT Drains will be removed after few days. Until then patient has to be in the position with bent legs. Sutures stay in place about 14 days. After tummy tuck surgery patient need to wear special corsets for a month after the surgery and to avoid physical strains for a month. One day after the surgery short walk is recommended. Patient has to get out of bed and go for a walk in bent position in order to increase blood circulation. Patient must avoid straining, sudden straightening and physical activities. Recommended time for having intercourse is at least after two weeks after the surgery. COMPLICATIONS Complications rarely occur. They are classified as early and late. Early complications include infection, hematoma, necrosis around the incision and usually occur with diabetics and smokers. Seroma can be developed after the surgery. It can accumulate under the skin and in lower parts of abdomen and can be there for a few months after the procedure. Later complications include appearance of hypertrophic scar. TUMMY TUCK COST Tummy tuck with muscle repair (dermolipectomia) 3000â‚ ¬

E-Commerce Strategy Truly Scrumptious Assignment

E-Commerce Strategy Truly Scrumptious - Assignment Example Our company objective is to import a variety of traditional and non-traditional sweets, package them and distribute them to retailers across UK. While we have a good network of retailers who carry our goods, we have no way to reach directly to our consumers or to market directly to them. In this regard there is an opportunity for Truly Scrumptious for increased market penetration and to sell to individuals who would like to purchase our sweets at the whole sale prices or in greater quantity. While the costs in opening our own distribution outlet can run extremely high, including rental, shop interior and exterior, recruiting and training counter salespeople, a change in distribution routes and marketing - a much more efficient and technology enabled option is to invest in a company website. Objectives and design of Website: The main object of the website is to communicate with our consumers, to tell them about the quality and variety of our products and to persuade them to purchase t he sweets on at least a trial basis. Our long term plan will be to retain a loyal consumer base of individuals who become regular visitors to our website and purchase consistently. The e-commerce strategy will be a StoreFront model- providing all the traditional options of a physical store in a digital medium for the customer. The secondary objectives will be to provide a forum for customer feedback and product information for interested retailers who wish to start a business relationship with us. In order to fulfill these objectives the website will need to have certain features: 1. An attention grabbing, yet focused and uncluttered design 2. Product categories will be neatly laid out and easy to access 3. Pricing, ingredients and nutrition information will be available with each product description 4. The product description should be catchy and attractive 5. Shopping cart and online payment options, with easy save and change 6. Comments sections 7. Customer service communication options 8. Discounts, bundle pricing and other promotions 9. A separate page for interested vendors and retailers with contact and product information These features will be catered specifically towards a customer base of the middle and upper-middle class who are comfortable with online shopping and treat sweets like an indulgent pleasure. The whole website experience should be easy to navigate with eye catching visuals and elegant descriptions which will grab the reader’s attention and convenient use of shopping cart and payment options will allow impulse buying. The E-retailing atmosphere is steadily getting crowded. New merchants are appearing every day and through continuous reviewing of operations and strategy websites are competing for the top spots of the industry. For our website to break through clutter, attract traffic and increase sales we need to have a clear, focused objective from the start. Technical and Practical steps The website building will involve three m ain steps namely 1) Content and designing 2) Hosting the website (external storage, capacity and bandwidth etc) 3) Marketing and promotion. Afterwards our main priority will be maintenance, updating content and reviewing impact on sales. The actual sales, distribution and customer service will still be controlled by the respective departments with support from the IT department in integrating the physical aspects

Biochemistry and Medicine Information in Pharmacology Assignment

Biochemistry and Medicine Information in Pharmacology - Assignment Example AD brains are particularly marked by neurofibrillary tangles, amyloid plagues, neuronal cell loss, innate immune responses as well as a prominent activation of the glial cells. This paper critically investigates the potential relationship between Alzheimer’s disease, Beta-C kinins and brain-derived neurotrophic factor (BDNF) as well as their improvement on the cognitive function of patients. Numerous recent empirical studies suggest that the production of a class of brain-derived neurotrophic factor (BDNF) is significantly diminished among the patients suffering from Alzheimer’s disease. Generally, BDNF is normally produced in the entorhinal cortex area of the brain (the part involved with cognition and memory) throughout an individual’s life Honea et al., 2013). It is widely believed that the production of the brain-derived neurotrophic factor is particularly enhanced by beta-C kinins, a class of neuropharmacological molecules some of which include AB 123. Although the correlation between the lowered levels of BDNF and Alzheimer’s disease (AD) has not been effectively established, studies indicate that neurotrophic factors normally play a critical protective role against amyloid beta toxicity (Mattson, 2008, p.97). This is further supported by the growing number of scientific studies in Alzheimer’s disease that have revealed significant alterations in the immune responses including observable changes in the macrophage and lymphocyte distribution and activation. In a recent study conducted by Weinstein et al(2014), the researchers examined the levels of BDNF in 2131 healthy adults and then followed them for ten years. The results revealed that up to 50% individuals with the highest baseline levels of BDNF were less likely to develop dementia compared to their counterparts with the lowest levels of the molecule. It was concluded that a higher level of BDNF may protect against the occurrence of memory loss.

A Quest for Selfhood Essay Example for Free

A Quest for Selfhood Essay In The Narrative of the Life of Frederick Douglass An American Slave, Frederick Douglass effectively describes his escapes from slaveholders through his intellectual literacy. In virtue of his experience as an enslaved man, Douglass writes about the abuse he suffers for being African American. He writes his narrative for the general public including slaves, to show the slaveholders’ wrongdoings. Douglass portrays the demeaning treatment of slaves to express inhumane conditions, which they face repeatedly. Throughout the novel Douglass is able to persuade his readers that slavery is cruel and an immoral act, through the use of visual imagery, situational irony, and formal diction. Through the use of visual imagery, Douglass is able to persuade the public that the physical scars from slave have dehumanizing effects by describing brutality, and human degradation. On one of Douglass’s first accounts, he describes his mother’s death by stating â€Å"I was not allowed to be present during her illness, at her death, or burial† (Page 18). This incident relates to pathos because it reveals Douglass’s lack of interaction with his mother and the isolation he endures in the early stages of his life, which emotionally draws the reader into realizing the psychological afflictions of slavery. As well as his mother’s passing, Douglass utilizes visual imagery to account for the last days of his frail grandmother: â€Å"If my poor old grandmother now lives, she lives to suffer in utter loneliness; she lives to remember and mourn over the loss of children†¦Ã¢â‚¬  (Page 56). Douglass exposes how little sympathy slaveholders possess towards slaves. Visual imagery of this incident persuades the reader of slavery’s savagery because it is clear that Douglass is kept away from the people whom he loves, and is forced to feel nothing but sorrow. Due to the restrictions from slavery, Douglass copes with his aches by describing clear details of the worst days of his life. Likewise, Douglass presents the remorseless treatment of slaves through the use of situational irony. A representation of this is shown within old Barney and young Barney-father and son. He says â€Å"They were frequently whipped when least  deserving, and escaped whipping when most deserving it† (Page 30). Douglass explains that living in a constant state of fear, the boys are never safe from severe punishment regardless of doing everything they’re told. Douglass also uses logos to convince the public that slaveholders are not capable of managing others because they don’t have moral sense. Additionally, Douglass illustrates another situational paradox when he fights back against Mr. Covey: â€Å"From this time I was never again what might be called fairly whipped, though I remained a slave four years afterwards. I had several fights, but was never whipped† (Page 75). Douglass’s fierce determination for freedom results in respect from his slaveholder, which is unbelievable and contradictory to slavery overall. Because of the situational irony from the events prior, Douglass is able to express how irresponsible slaveholders are to be manipulating slaves. Furthermore, formal diction is most prominent is Douglass’s narrative because it describes most of the details. Despite his restrictions, Douglass’s strong desire for education allows for gains in his knowledge, to which is distinct through his writing skills. Douglass’s intellectual literacy not only distresses the general public towards slavery, but mesmerizes them to conceive the idea on how he made it out alive. A prime example of formal diction is shown when describing Mr. Austin Gore: â€Å"Mr. Hopkins was succeeded by Mr. Austin Gore, a man possessing, in an eminent degree, all those traits of character indispensable†¦Ã¢â‚¬  (Page 33) He claims that the first-rate overseer, Mr. Gore is superior and honored because of his highly callous acts. Thus, Douglass is able to address a highly educated audience such as the readers of this academic narrative. He then adds, â€Å"Going to live at Baltimore laid the foundation, and opened the gateway, to all my subsequent prosperity† (Page 41). In other words, Douglass desperately wishes for freedom, and is able to fulfill his fortune at Baltimore. Formal diction allows Douglass to put his eloquent vocabulary to use. Although Frederick Douglass was an enslaved man, he teaches himself to read and write. He uses his intellectual gains of writing as a way to portray his brutal life, and explains the struggles he goes through to now being America’s role as the most famous African American slave. Throughout the narrative, he uses rhetorical devices to personify the thoughts that go through his mind as a slave. He also uses figurative language to vividly illustrate the hardships  of being African American with the use of visual imagery, situational irony, and formal diction. These devices also make the tortures of being a slave more understandable and easy to comprehend. His eloquent literacy continues to be relevant in both history and the modern world today.

Letter to Frank in Eveline Essay -- essays research papers

Dear Frank,   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  You have made the biggest difference in my life in so many ways. Ever since my mother died, I have had a tough time getting along with things. You helped me liberate myself, from all the troubles that I know of. How you help me from day to day is priceless and I want you to never forget how much I care about you. You know that our relationship has been stressed on a little because of my father’s relentless attempt to put an end to it. I want you to remember that we did continue to see each other because we know that he is wrong for trying to keep us apart and that we do mean a lot to each other.   Ã‚  Ã‚  Ã‚  Ã‚  When we decided together to go away and leave everything we know of behind, I felt a bit nostalgic of the idea. I know that I am supposed to be there with you now, but I couldn’t come and I want to explain myself. This whole idea of getting married and moving away came quite quick. You are usually always sailing everywhere, and don’t have too much care for responsibility. Now you want to settle down right away, which befuddles me. I know you want to be with me and mean good, and I the same, but there are other things I must think of in all of this. Another possible problem is your tendency to spend all your money in one shot. We have to learn together to grow and be more responsible if we are to make a big change like getting married, not to mention moving away. You know that wh...

How well do you communicate Essay

I am considered to be a communicative person who established an outstanding raport with others. I am able to listen deeply to people,to help them ,to share my experience with them. Many of them tell me I am a good listener and when I talk they usually listen to me. What is important for a good communication? You need to take into consideration the point of view of others. I respect their opinion,but I respect my opinion as well.. I understand how people interpret my communicative style and I am able to avoid misunderstanding. I sometimes handle children hassles effectively. People usually understand my thoughts and I can nderstand theirs.. The tone of my voice sometimes communicates how I feel about my partner. Determining a communication problem is not very hard for me and I am often able to resolve it. I usually speak in a gentle manner,to give an impression of kindness. I often stay calm in tense situations. I can express my feelings and tell people close to me how much I care about them. My relationship with my family is full of emotion and devotion. Many people think I am a friendly and expansive person. I often know how to cooperate with them and they usually do what I want them to do. Read more:  Reasons why people communicate  essay However,I have not always been so successful. I was shy when I was younger and did not speak with assertion. It was hard for me to express my thoughts,it was hard for others to know how I felt about something. Later,I improved my communication skills. During my experience,I began to speak louder and people could understand me. I listened to others more carefully. I learned that it is important to avoid passive style of communication. I also learned to speak with more assertion because my own opinion is as important as the opinion of other people. I usually tell people to stay calm in unpleasant situations in order to avoid misunderstanding or aggressive communication. This style enables me to communicate effectively. I discovered that my body language and some gestures I made earlier affected my communication in a bad way. Eye contact is extremely important as it shows respect and interest for the person you are talking to. In addition to this,posture is another important aspect of dealing with others and sometimes it affected my communication. I learned to get my posture right which made me feel better. By finding out the major cause of communication breakdown,I could easily improve it. Being aware of the importance of a successful communication,I am trying to find the ways to improve my communication skills. For example,using body language may lead to great communication. This is especially useful when I am not sure how to start a conversation. In addition to this,I need to be clear about what I want to communicate. I also need to be confident that the information if useful and accurate. By successfully getting my message accross,I convey my thoughts effectively .

Effects of Child Abuse Essay

Child abuse is a prevailing problem in society that must be addressed at the soonest possible time. However, it is one of the most difficult problems to address as well since there are only certain ways by which it can be monitored. What makes it even harder is the fact that the parents themselves are sometimes the abusers. Thus, it sometimes difficult to help the child since his primary guardian is the abuser himself. Child abuse by parents can be extremely detrimental to children. The effects of such abuse may become evident during their childhood or when the child grows up and enters adulthood. The long-term consequences of child abuse are sometimes grave enough that they ruin the life of the adult. Experiences of child abuse as a child affect not just the personality of the adult but his relationship with his parents as well. For obvious reasons, when parents abuse their children, they strain their relationship with the children. One cannot expect an adult, who was abused by his parent as a child, to maintain a close relationship with them. Child abuse has psychological effects that may hinder the development of the person’s character and identity. This is especially true the abuser is the parent. For instance, the abused child is expected to have low self-esteem that stems from the fact that his own parents do not love him. Abusing him is a clear sign to him that they do not love him. Thus, without his parents’ love, the individual may lack the self confidence and self esteem to function in society.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The abuse causes the child to distance himself from the parent. Later on, as he grows up, this often translates to difficulty in forming attachments with other adults and his peers. The child’s insecurity and lack of self-esteem can extend to his adult life. Thus, when the child becomes an adult, he does not feel secured and more importantly, he lives a restrained life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These consequences and effects of child abuse do not only affect the individual’s life. These consequences challenge the very ideals upon which the American way of life is built upon. Americans believe that they have the right to have a family who enjoys security and freedom. However, the mere fact that the children are abused within the confines of their very own homes and within their own families, the idea of being secure is greatly eroded. Moreover, the abuse hinders the freedom of the child. As the child grows up, he does so with such American ideals left in ruins. In a way, the abuse he experienced as a child may reflect on how he treats his own children as he forms a family of his own.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The effects of parental child abuse of any kind exhibit themselves as the child becomes an adult. It is an experience that the individual bears with him long after the acts were committed. Not only does the abuse mold his personality, it affects his ideals in life as well. His ideals on family, society, and relationships are changed and may transfer to his own family. Such transfer may become chain reaction which will be to the detriment of society in general. It is for this reason that the problem must be acted on and must be prevented as much as possible.

gary Nash essay essays

gary Nash essay essays In the essay written by Gary Nash, he argues that the reason for the American Revolution was not caused by the defense of constitutional rights and liberties, but that of material conditions of life in America were not very favorable and that social and economic factors should be considered as the driving factor that pushed many colonists to revolt. The popular ideology which can be defined as resonating most strongly within the middle and lower strata of society and went far beyond constitutional rights to a discussion of the proper distribution of wealth and power in the social system had a dynamic role in the decisions of many people to revolt. The masses ideas were not of constitutional rights, but the equal distribution of wealth in the colonies that many felt that the wealth was concentrated in a small percentage of the population in the colonies. The Whig ideology that was long established in English society had a main appeal towards the upper class citizens and had little to say about changing social and economic conditions in America or the need for change in the future. The popular ideologies consisted of new ways of changing the distribution of wealth. Nash in his essay continued to give good evidence to prove his point that the American Revolution was not caused by the defense of constitutional rights and liberties, but by improper distribution of wealth. During the pre-American Revolutionary times, the top five percent of Bostons taxpayers controlled 49 percent of the taxable assets of the community, whereas they had held only held only 30 percent in 1687. As evident by this statistic, it is clear that the wealthy were getting wealthier and controlling more of the taxable assets of the community. As the wealthy increased their assets in the cities, at the same time, a large class was impoverished city dwellers. A huge contrast between the wealthy ...

Sporting Violence Essay Example | Topics and Well Written Essays - 250 words

Sporting Violence - Essay Example h a hockey stick, with a blade or butt, was not a reasonable practice and fell outside the ambit of the implied consent.† (Supra note 25 at 128) and the accused was found guilty of overreacting. Major league baseball considers the commissioner to be the final arbiter of disputes between the clubs and the league and also gives it the authority to impose punishments, much like the NBA and the NHL. (Major League Agreement Art I. (1988) These powers are the result of the uniform player contract and the collective bargaining agreement, that establishes the disciplinary authority of both the team and the commissioner. (CBA of NBA, art 23; exhibit â€Å"standard club rules†) The role of the state and police, along with the courts in restricting sporting violence can be of a limited nature, and the last recourse. This position is taken, based on the fact that rough play is a part of the game, and the competitive edge coupled with the rush of adrenaline, may make players indulge in violent acts. The judges, who are called upon to arbitrate are familiar with the mentality of a sportsperson, and they may not be aware of the unspoken rules of conduct, which are a part of all sports. The role of law as arbiter, comes into focus because when a player steps over the line, if his action is not castigated by the games governing authority because â€Å"where there are obvious infractions of the criminal law, the authorities are duty bound to take whatever action is necessary to prevent a repetition of such conduct.† (R v. Henderson [1976] The court in Hackbart v.Cincinnati Bengel Inc.( Hackbart v Cincinnati Bengal Inc. 601 F2d 516 (19th Cic 1979) said ‘courts are ill suited to decide different social questions and to determine what is an acceptable level of conduct on what is much like a ‘battlefield.† and so just as there are a separate set of laws for the army it is not unreasonable to put sportspersons and sporting violence under the purview of their disciplinary bodies,

Perceived managerial discretion and market competition Research Paper

Perceived managerial discretion and market competition (Principal-agent problem) - Research Paper Example According to the agency theory, the principal-agent problem arises from conditions of incomplete or asymmetric information when one party tries to motivate another party to act on its behalf. These conditions can be observed in any employer/employee relationship. This is because the employer, the shareholders, wants the employees, the managers, to invest in those projects which offer higher returns. However the projects which offer higher returns also have higher uncertainty. Therefore the managers may not want to take the risk. As a result there is a conflict of interest which affects organizational objectives. This is the principal-agent problem which is addressed in the agency theory. In order to maximize organizational performance, the owners of the organization have to introduce incentives which will motivate the managers/employees to act in the best interests of the shareholders. Therefore the motivations of the principal and its agent are aligned strategically. In the current business environment, change is the only constant. Therefore the organizational structure has to be flexible so that the organization can remain competitive in spite of the changes that are taking place in the external environment. A flexible organizational structure enables the principal and the agent to mobilize resources fast so that fast responses to market changes become possible. However if there is a conflict of interest between the two parties, then this objective cannot be attainable. The presence of the principal-agent problem also means that the shareholders are unable to monitor the decision-making process so that the managers are tempted to apply organizational resources to personal gains. This is a limiting factor for organizational performance. Therefore it is critical to address the principal-agent problem. Particularly in the present day business environment which is characterized by high competition, application of the agency theory becomes one of th e key success factors. By incorporating the agency theory, organizational stakeholders create an internal structure which is strategically aligned. Given the fast pace of change in the external environment, both the shareholders and the officers would want to create a sustainable competitive advantage. In order to meet this objective, the management of the company has to optimize the decision making process so that it addresses the interests of both parties. According to Michael Porter’s framework for strategy formulation, an organization can implement three strategies to build a competitive position: focus, differentiation and cost minimization (Hill & Jones, 2007, p. 18). However the effectiveness of strategy implementation is limited by the principal-agent problem. This underscores understanding of the agency theory. By applying the agency theory, the management can align the interests of both parties to synergistic effects. As a result, the organization can